2021/06の記事まとめ


【動画公開】SEO対策FAQマネジメントサービス「Wix Answers」/在宅コンタクトセンターサービス

FAQコンテンツ制作、分析、レポートに加えて、FAQページの構造化およびSEO対策までを提供する『Wix Answers』と、BCPの向上、強固なセキュリティ基盤、デジタル活用により品質・生産性担保を実現する『在宅コンタクトセンターサービス』の紹介動画を公開しました!

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Affordable EC of China, Pinduoduo, announced its financial results. The number of active users is over 700 million.

On May 26, China's affordable online shopping "Pinduoduo" announced the financial results for the first quarter of 2021. The company announced that the sales increased by 239% compared to the same period of the previous year to 22,167 million yuan (about 380.8 billion yen), and the total loss decreased by 5.7% to 4,147 million yuan (about 71.24 billion yen). The breakdown is that sales of online marketing services were 14,111.5 million yuan (about 242.4 billion yen), which increased by 157% compared to the same period of the previous year, and sales of services of merchant fee were 2,931.5 million yuan (about 50.3 billion yen), which increased by 180% compared to the same period of the previous year. Product sales were 5,124.1 million yuan (about 88 billion yen), which increased by 180% compared to the same period of the previous year. In addition, the number of app users of the company continues to increase rapidly. The annual number of active users increased by 31% to 823.8 million compared to the same period of the previous year, and the average number of monthly active users increased by 49% to 724.6 million compared to the same period of the previous year. The total number of business owners opening stores is over 8.6 million. In addition, Pinduoduo clarified that it will continue focusing on agriculture. In the future, in addition to focusing on strengthening infrastructure platforms, Pinduoduo is going to collaborate with domestic and overseas research institutes to expand investment in the fields such as scientific agriculture, agricultural robots, and futuristic foods.

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Amazon has acquired a long-established movie production company MGM

On May 26, the US online shopping major "Amazon" announced that it has agreed to acquire also US's movie production company "Metro-Goldwyn Mayer (MGM)". The total amount was 8.45 billion dollars (about 920 billion yen), which was the largest transaction amount since the acquisition of the grocery chain "Whole Foods Market" at 13.7 billion dollars (about 1.5 trillion yen) in 2017. Amazon, which develops the music and video distribution platform "Amazon Prime Video," has invested a large amount of money in the media industry and content production in recent years. According to major financial media, Bloomberg, this acquisition will get MGM to provide a lot of content with Amazon's video distribution service, which is expected to have the effect of preventing the leaving of "prime members" who are service users of Amazon.

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Indian conglomerate Tata acquired online grocery shopping bigbasket

On May 28, "Tata Digital", a subsidiary of India's largest conglomerate, "Tata Group", announced that it acquired "bigbasket", an online shopping store for food and miscellaneous goods in India. The acquisition price is not unveiled, however local media in India reports that it will be 95 billion rupees (about 140 billion yen). According to the Competition Commission of India, the company has acquired the corporate B to B company "Super Grocery Suppliers" operated by bigbasket, and has also acquired the consumer B to C Company "Innovative Retail Concepts". The purpose of the acquisition is "to accelerate the introduction of grocery utilizing EC shopping into the Tata Digital in the COVID-19 era."

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[Interview] ノーマライゼーションから生まれる、トランスコスモスの働きがいと経済成長 #目標8

トランスコスモスは「SDGs」に関わる取り組みのなかでも、障がい者雇用に関しては、早くから取り組み実績を上げてきました。本記事では、障がい者雇用を担う横井山隆介さんにも同席いただき、「障がいのある社員と会社とのWinWinの関係づくり」について伺います!

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SDGsオープンラボ!

本記事ではトランスコスモスの全社員を対象に開催されている勉強会「SDGsオープンラボ」についてご紹介したいと思います。

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DMWF Asia - Circumstances of Digital Marketing in Asian Countries in the COVID-19 Pandemic

A virtual conference of DMWF Asia (Digital Marketing World Forum Asia) was held on December 2. DMWF has been introducing trends related to topics such as digital marketing technology, VR, artificial intelligence, influencer marketing, UX, CX, e-commerce, content marketing, data analytics, mobile, and practical examples targeting the global digital marketing community for over 12 years. A Virtual conference on a continental basis was held in 2020 under the influence of the spread of COVID-19. At the Asian event, which we participated in this time, 25 people appeared on the stage. They were corporate sales representatives of main platformers and digital marketing managers of user companies. As the main theme, trends in live commerce, cross-border sales, and data-driven marketing in the COVID-19 pandemic were introduced. Particularly, we would like to introduce some examples of data-driven marketing, and social commerce that is becoming active. The importance of these have been pointed out in many sessions.

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スマート窓口への第一歩 自治体DXアクセス調査

デジタル・ガバメント実行計画では、行政サービスにおいてデジタル技術などを活用し、「あらゆる手続が役所に行かずにできる」「必要な給付が迅速に行われる」といった手続面や、規制や補助金などニーズに即したプッシュ型のサービスを実現するなど、利用者目線の改革が今後進んでいきます。

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顧客コミュニケーションのあり方のヒントを発信するオウンドメディア「Cotra」オープン!

ニューノーマル時代では顧客コミュニケーションのあり方が変化しており、顧客と企業のコミュニケーションはデジタル化と多様化が進んでいます。それに伴い、コンタクト/コールセンターに求められる役割も変わってきているなか、Cotraではこれからの時代における顧客コミュニケーションのあり方のヒントをお伝えします。

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