In 2020, the actual change was forced all over the world due to the COVID-19 pandemic. In order to overcome this tough era of living with COVID-19, many industries have been forced to take the lead in digital transformation (DX) for anti-infection measures. And now, it seems that this change decides sales outcomes, but is it true? In the first place, DX has been in progress for more than a decade. The reason for this was not "measures against virus infection", but "increasing customer satisfaction" which is a very natural marketing shift. Now, once again, I want you to focus on "customer satisfaction" which is an essential guideline for the service industry. Can you say that conventional customer service, which responds to all inquiries quickly and politely, has really increased "customer satisfaction"? Is the action of the inquiry itself already users' "dissatisfaction" actually? In other words, the point is that the cause of the fire should be resolved before struggling to extinguish the fire. In fact, this is the most important point that decides sales outcomes of current companies.
Due to the spread of COVID-19, many companies are making progress such as staggered commuting and working from home. Changes are also occurring at the contact centers operated by transcosmos. Various measures are being taken, including shortening business hours, introducing chat and email, introducing unmanned support, and considering a shift to working from home. In preparation for the second and third waves, it is important to formulate a "BCP (Business continuity planning)" and operate the contact center for risk distribution in the future, after changing the viewpoint from "area" to "channel".
With the proliferation of mobile devices and the rise of social media, "we have entered a completely new 'era of connectivity,'" notes Philip Kotler in his book, Marketing 4.0.This time, we will discuss how transcosmos is working to improve CX at the contact center.
In recent years, we have heard more and more words like digital transformation and the 4th industrial revolution. Digital transformation is the concept that "Spread of IT changes people's lives in all aspects for the better" proposed in 2004 by Professor Erik Stolterman of Umea University in Sweden.
In recent years, in order to make up for workforce in the age of "super" labor shortage at contact centers, the tool infrastructure improvement is accelerated to set interactive AI system with text and speech interfaces, and the contact centers utilizing chat support are rapidly increasing.