"dely" which operates the recipe video site "kurashiru" has started a shopping agency service
It has been revealed that "dely" a subsidiary of Z Holdings, a major online service, will start a shopping agency service for their consumers in the summer of 2021 in collaboration with a grocery store. The service will start from Tokyo, and if a delivery model is established, it is expected to start nationwide. Specifically, when consumers order groceries from the recipe video site "kurashiru" operated by "dely" the courier will purchase them instead and deliver them to their homes in as little as 30 minutes. The use of shopping agency services in the United States is expanding because of the development of online shopping, and in recent years it has been commercialized in Japan as well. At this stage, the difficulty of selling food products via online shopping and infrastructure development are becoming issues.
Source: Nihon Keizai Shimbun "ZHD System will Do the Shopping for Their Customers"（July 16, 2021）（link available in Japanese only）
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