Will Southeast Asia's Major Online Shopping "Shopee" Enter the Indian Market?
It was reported that Southeast Asia's major online shopping shop "Shopee" is considering entering the Indian market. According to media reports, Shopee released the catchphrase "Shopee is coming to India!" through the video platform "YouTube" in early August 2021, and posted a video related to the introduction of the online shopping site "Shoppy India" and store recruitment. However, at this point, there is no official announcement from Shoppy yet. In recent years, the company has been strengthening its global expansion by expanding into Latin American markets such as Brazil.
Sources: Retail.com "What Shopee's Entry into India Mean for Online Shoppers" (September 6, 2021)
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