Aeon Group will Build an Application that Provides Payment and Online Shopping in a Batch

​​​​​​​EC Weekly Picks 日本国旗

Aeon Group, a major distribution company, has revealed that it will build a super app that provides a wide range of services in a batch. Payment function will be introduced to the app in September 2021, and it will be possible to use it together with existing services such as online shopping. Also, in the future, it seems that they will consider cooperation with external services such as eating out and dispatching taxis. Super app is a form that provides a batch processing service for various services with one app. Therefore, there is an advantage that you can avoid downloading multiple apps and entering duplicate member information. Currently, the use of the super apps is expanding overseas. In Japan as well, it was reported that not only the Aeon Group but also Internet carriers such as Rakuten Group, Softbank, and NTT DOCOMO are strengthening the super apps.

Sources: Nihon Keizai Shimbun "Batch apps Proceed on the Internet/Telecommunication Area, and the Competition in the Economic Zone is Fierce" (August 27, 2021)(link available in Japanese only)

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