The "48th Ponta Consumer Awareness Survey" was Announced, and the Service that was Used More Frequently Due to the COVID-19 Pandemic was "Contactless Payment"

​​​​​​​EC Weekly Picks 日本国旗

On August 27, Loyalty Marketing Co., Ltd. that operates the common point "Ponta" announced the Internet survey "48th Ponta Consumer Awareness Survey." According to the report, "contact-free payment (smartphone payment)" (34.9%) was ranked first among the services that were used more frequently due to the COVID-19 pandemic, followed by "take away" (29.4%), and "online shopping" (29.2%). In addition, about 90% of the respondents said that "online shopping" was the most used due to the COVID-19 pandemic. "Clothing" and "daily necessities" account for about 60% of the items purchased online in the COVID-19 pandemic. Regarding the intention to save money, women in each age group had a high tendency to save money, and the largest number of respondents who answered that they wanted to save money was women in their 20s (75%). In addition, when asked about their intention to use points, more than half of the respondents answered that they would like to use them now, indicating a high intention to use them.

Sources: The Company's Survey Material "48th Ponta Consumer Awareness Survey was Announced in August 2021"(August 30, 2021)(link available in Japanese only)

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