The "48th Ponta Consumer Awareness Survey" was Announced, and the Service that was Used More Frequently Due to the COVID-19 Pandemic was "Contactless Payment"
On August 27, Loyalty Marketing Co., Ltd. that operates the common point "Ponta" announced the Internet survey "48th Ponta Consumer Awareness Survey." According to the report, "contact-free payment (smartphone payment)" (34.9%) was ranked first among the services that were used more frequently due to the COVID-19 pandemic, followed by "take away" (29.4%), and "online shopping" (29.2%). In addition, about 90% of the respondents said that "online shopping" was the most used due to the COVID-19 pandemic. "Clothing" and "daily necessities" account for about 60% of the items purchased online in the COVID-19 pandemic. Regarding the intention to save money, women in each age group had a high tendency to save money, and the largest number of respondents who answered that they wanted to save money was women in their 20s (75%). In addition, when asked about their intention to use points, more than half of the respondents answered that they would like to use them now, indicating a high intention to use them.
Sources: The Company's Survey Material "48th Ponta Consumer Awareness Survey was Announced in August 2021"(August 30, 2021)（link available in Japanese only）
transcosmos is a global and one-stop solution provider that offers digital marketing, 5A analysis, eCommerce and contact center support that adds value through optimizing cost and driving sales. For more information, please feel free to email us at;
Let’s talk ✉：firstname.lastname@example.org