Sogo & Seibu Announced a Venue Layout of the Media-type OMO Store to be Released in September
On August 27, Sogo & Seibu, which operates a department store, announced a venue layout of the media-type OMO store "CHOOSEBASE SHIBUYA", which is scheduled to open on September 2. The venue consists of four areas, two of which have been displaying a total of 51 D2C brand products with the keyword "sustainability." In other areas, there has been an experience booth for "I DISPLAY music," the latest project of the US IT major "Google," and a women's brand "INCEIN" operated by the custom suit "FABRIC TOKYO" has opened its first store. In addition, all products in the venue can be taken out, and customers can check the product details on their smartphones and add products to the cart by scanning the QR code of the products. Customers can enjoy a new buying experience by purchasing products at the store or at home as well.
Sources: ITmedia "Sogo & Seibu has Released the Entire Media-type OMO Store that has Opened in Seibu Shibuya: Emphasizing Immersive Feeling" (August 29, 2021)
（link available in Japanese only）
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