catch-img, a Chinese online shopping company, achieved the highest order amount ever of 5.9 trillion yen at the "618" sale

​​​​​​​EC Weekly Picks 中国旗

"", the second largest online shopping in China, held well at the annual online shopping sale "618" held on June 18th in China. This sale is the largest online shopping sale in China, likewise "Single's Day (Double Eleven)" on November 11, held by "Alibaba Group," which is the number one online shopping company. This year, the event was held from June 1 to June 18, and the total order amount of reached the highest record of 343.8 billion yuan (about 5.9 trillion yen), an increase of 127.7% from the same period of the previous year. Meanwhile, it was reported that regulations are becoming increasingly tight by the government, and on June 11, the Ministry of Industry and Information Technology of China gave administrative guidance to online mail-order companies such as and Alibaba Group not to send unwanted promotional emails to consumers.

Source: Sankei Shimbun "Order Amount was 5.9 Trillion Yen at Online Shopping Sale '618' in China" (June 19, 2021) (link available in Japanese only)

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