In 2018, transcosmos released "transpeech," a speech recognition solution for call centers. The service name "Trans (exceed) + Speech (speech recognition system)" comes from the concept of creating essential value in contact centers across systems.
In recent years, consumers are increasingly utilizing technologies such as mobile phones and social networking sites and are communicating by combining various digital and real channels. This trend is the same not only for consumers but also for consumer-business communications, such as purchasing and inquiring products.
transcosmos' AI Research Institute "Communication Science Lab" conducts its own "Consumer-Company Communication Survey" every year. Please look at Figure 1.
From 2016 to 2019, the use of messenger applications and chats are expanding, and it can be seen that they are beginning to become a new way of communication.
Technology is closing the gap of information between businesses and consumers. Marketing used to be one-way communication from businesses, somewhat like persuasion with a bit of exaggeration in trying to sell. Consumers are well aware of this by now and it is increasingly important in communication today for businesses to appear less salesy.