Live commerce in China today. How to use it and Alibaba’s strategy
Live commerce in China has proven to be a tremendous sales driver in recent years. Alibaba came out with a plan in November 2019 to collaborate with international influencers and popular products while Tmall International announced “Tmall GLOBAL walk of fame” or “Wang Zi Project”. In this article, we take a close look at live commerce in China today and Alibaba’s strategy.
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