第24回SDGsオープンラボ：9月デジタル庁発足カウントダウン。自治体にもDXを～福島県磐梯町の取り組みを中心に～＜ゲスト講師：自治体DX白書運営者/ 一般社団法人Publitech代表理事 菅原直敏様＞
第24回目のSDGsオープンラボのテーマは「9月デジタル庁発足カウントダウン。自治体にもDXを～福島県磐梯町の取り組みを中心に～」です。
記事を見る
【2021年EC業界ニュース】メルカリ、完全子会社メルロジを設立。自社物流網強化へ ほか
トランスコスモス調査部が厳選するEC業界ニュース。今週の注目トピックはこちら。 ・楽天ラクマ、日本郵便と連携、新しい配送サービス「ゆうパケットポスト」を開始 ・メルカリ、完全子会社メルロジを設立。自社物流網強化へ
記事を見る
プライバシー対応で重要なのは、顧客の同意と価値交換
顧客のプライバシーを守ることは優れた顧客体験と同じぐらい重要です。その上で顧客と強力な価値交換を確立することは、効率的かつ信頼できる方法でマーケティングの取り組みを推進させるために必要な同意を顧客から得るための鍵になります。
記事を見る
Walmart Will Launch Year-end Sale ahead of November 3
On October 18, US retail major "Walmart" announced that it would launch a large one-month year-end sale on November 3. It will start online from November 3, and will start from November 5 at physical stores. In addition, in order to increase the number of a "paid membership plan" , through the sale, Walmart announced that the privilege of "Walmart+" members is that they can access the online sale 4 hours earlier than non-members. Behind this year's sale ahead of schedule is the aim of avoiding product shortages due to distribution problems, in addition to avoiding coinciding with the sale period of rival Amazon. The company has started a pre-sale from October 18 prior to the year-end sales season.
記事を見るSupermarket Companies are Considering Introducing Cashless Payment for their Own Use
According to the results of a questionnaire conducted by the Nihon Keizai Shimbun in August in collaboration with the National Supermarket Association of Japan, it became clear that many supermarkets are considering introducing their own payment system. Looking at the data, 36% of the respondents said they had "already introduced the cashless payment for their own use," including electronic money and QR code payment, and 11% said they were "considering also introducing them." The supermarkets considering incorporating such payments make up about 50% of the respondents. The background to this is that the cost increases due to the increase in fees by electronic payment companies such as PayPay. Especially small and medium-sized supermarkets are hit. Major supermarkets have already begun to announce to start their own payment service. Life, which provides services in the Tokyo metropolitan area, started it in December 2020. Heiwado, which is based in the Kansai region, will add a payment function to its own application in January 2022. While the movement to provide in-house payment services is becoming more active in this way, only about 10% of companies have indicated their intention to end the handling of existing major cashless payments. The reason is that although it costs a fee, it will be a means to prevent the outflow of their customers to restaurants and convenience stores after the convergence of the COVID-19.
記事を見るMicrosoft has Partnered with Shopify, a Major Online Shopping Company in Canada. Will it Compete with Amazon's Advertising Business?
It has been revealed that Microsoft has partnered with Canadian online shopping major "Shopify." With this alliance, the products of Shopify distributors will be displayed on the "shopping tab" for free on the news feed "Microsoft Start," the browser "Microsoft Edge," and the portal site "Microsoft Bing." As the background of the alliance, it is said that the expansion of Amazon's advertising business will cause many consumers to search products directly on Amazon without going through search engines. It was mentioned that Microsoft's advertising revenue could be hit. Therefore, with the help of Shopify, it will increase its competitiveness by displaying advertisements for products that are not sold on Amazon.
記事を見る
第23回SDGsオープンラボ：知らないでは済まされない！プライバシーガバナンスガイドブック DX時代の顧客情報管理は？
第23回目のSDGsオープンラボのテーマは「知らないでは済まされない！プライバシーガバナンスガイドブックDX時代の顧客情報管理は？」です。
記事を見る【2021年EC業界ニュース】スウェーデン後払い決済のクラーナ、米決済大手のストライプと提携 ほか
トランスコスモス調査部が厳選するEC業界ニュース。今週の注目トピックはこちら。 ・米マイクロソフト、カナダネット通販大手ショッピファイと提携、アマゾンの広告ビジネスに対抗か ・スウェーデン後払い決済のクラーナ、米決済大手のストライプと提携
記事を見る
第21回SDGsオープンラボ：マーケティングから政策まで！ノーベル賞で話題！！「ナッジ」って何だ？
第21回目のSDGsオープンラボのテーマは「マーケティングから政策まで！ノーベル賞で話題！！「ナッジ」って何だ？」です。ナッジとは何なのか、具体例を交えてお伝えします。
記事を見るAmazon has been Criticized for Unfair Practices in India
On October 13, Reuters, a British news agency, reported that Amazon has been tampering with search results in order to manufacture imitations in the Indian market and increase sales of its own private label. Amazon has announced that the report was false. However, they have not explained the details. As a result, criticisms to the company have been gathered in both the United States and India. Senator Elizabeth Warren has called for the company to be dismantled, and Ken Buck, a member of the US House of Representatives antitrust committee said that Amazon must be accountable. In India, "The Confederation of All Indian Traders," a representative group of Indian retailers, has insisted on the government beginning an investigation into the Amazon.
記事を見る
