対面でのコミュニケーションが難しい今、企業はオンライン上での顧客の閲覧履歴・行動履歴といったデータをもとに顧客理解を深め、CXを向上させていくことが必要とされています。また、Cookie利用の制限により、企業内で保有しているファーストパーティデータの活用が今後のビジネスにおいて重要になります。本記事ではコロナ禍において企業に求められる顧客とのコミュニケーション方法、最適な顧客体験施策をお伝えします。
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On October 6, it was reported that the US retail major "Amazon" opened a physical store, 4-Star Store, in the UK that handles home appliances and miscellaneous goods. This 4-Star Store only sells popular products that have been rated 4 stars or higher by purchasers on the company's online shopping site. They already have more than 30 stores in the United States. However, this is the first time they have expanded overseas. At the newly established store, about 2,000 items carefully selected from popular products sold in Amazon UK are being displayed. Digital price tags are attached so that customers can check the price of each item, the rating of the star, and the number of ratings. In addition, the company explained that consumers who visit physical stores can purchase products at the same price as online, and Amazon Prime members can also get various benefits.
記事を見るOn October 6, it was revealed that The Home Depot, the largest home improvement store in the United States, has partnered with Walmart, a major retailer in the United States, for delivery operations. Since Walmart announced in August 2021 that it will offer Walmart GoLocal, a service that delivers to consumers' homes for Small and Medium-Sized Retailers, the Home Depot is attracting attention as the first large customer. The contract period and service fee have not been announced yet. The Home Depot explained that the service could be used to deliver small tools, paints, do-it-yourself supplies, and more to Texas. The company has also indicated its intention to expand its delivery areas by the end of the year.
記事を見るOn October 6th, "TMON," which operates an online shopping business in South Korea, announced that it has partnered with, a short video platform "TikTok" from China. It is attracting attention as the first Korean company to partner with TikTok. TMON is considering aiming for sales promotion by promoting products with videos, with the influence of TikTok, which has been increasing the number of users in recent years. Specifically, the company explained that it will do its utmost to support the creators of TikTok to create videos introducing their products. In addition, some creators may appear as presenters in a live stream hosted by Timon.
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シリーズ「SDGsの基礎を学ぼう」、今回は、私たちの仕事とSDGsをお届けします。トランスコスモスで働いている私たちの仕事は、実はSDGsに「かなり」関わっています。今回は、その理由を解説します。
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製薬・ヘルスケア企業を取り巻く環境が中長期的に厳しくなることが想定されている近年、製薬企業が生き残るために必要なこととは何かを模索するシリーズの第2弾。今回はMRを取り巻く環境・構造の変化について考えます。
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今回の「トランスコスモスSDGs委員会オープン社内報」は会社のSDGsの取り組みや変遷についてお届けします。「持続可能な社会実現のための、働きかた改革と環境への取り組み」について、コンタクトセンター業務の在宅化を進める専務執行役員の松原健志さんに伺いました。
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アフターコロナと呼ばれる現代では、消費者の行動と価値観が大きく変化しています。そういったなかで「企業のDXを推進していくにも何から始めれば良いかわからない」という悩みを抱えている方も多いのではないでしょうか。2021年8月6日にLINE株式会社（現 LINEヤフー株式会社） 兼清様、株式会社ヤプリ 湯浅様をお迎えし、アフターコロナにおける企業の課題や最新事例、現状の課題解決に向けたソリューションパッケージについてご紹介するウェビナーを開催しました。本記事ではその内容をお伝えします。
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トランスコスモス調査部が厳選するEC業界ニュース。今週の注目トピックはこちら。 ・フリマアプリのメルカリ、丸井運営のマルイウェブチャネルとのデータ連携を開始 ・中国大手ネット通販アリババ、傘下アプリでテンセント系ウィーチャットペイのブロックを解除
記事を見る"Mercari," a major flea market app company, announced that it will start data linkage with "Marui Web Channel," an online shopping site operated by "Marui Group," which operates major department stores. Specifically, the online shopping site has introduced the payment service "Merpay," which allows users to pay with Merpay when shopping via Marui's app. In addition, by linking the purchased products to the "List on item" function of "Mercari" and by eliminating the trouble of entering information when listing the products, it is said that the convenience of the user will be greatly improved. Mercari has been developing its omni-channel strategy by partnering with Marui Group in February 2020 and opening a physical store at its department store. They explained that this data alliance is expected to have the effect of further improving the user's experience beyond online and offline in the form of "fusion of primary and secondary distribution."
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